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The Future in Now What’s common now - was revolutionary at its inception. I was thinking about that idea as I was listening to an interview with one of the founders of ESPN. Apparently, there was a time in world history when sports was not televised 24 hours per day. How did people survive?
The man, Bill Rasmussen, said that at the very beginning, the only goal of the network was to secure 8,760 hours of programming (365 days x 24 hours). That seemed incredibly ambitious thirty-five years ago. Even if they could find it, they weren’t totally convinced people would pay to watch it. Cable television at that time didn’t have nearly the household penetration it enjoys today.