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Creativity in the Air Still dealing with an Olympic hangover. For a couple of weeks it was all-Olympics-all-the-time. I was totally ok with that. I love watching competition even for events that I only pay attention to a few days every four years, like Trampoline, I can’t not watch. Note: If you haven’t seen competitive trampolining, what’s the matter with you? I can explain it, but you really should see it for yourself. It’s must see programming.
I think it would be the official sport of IOS and here’s why - same blueprint for success. Trampoline and content management are both all about innovation and testing boundaries. In trampolining, there is the jump and then there is what happens in the air – the magic. What happens in the air is equal parts expertise and creativity and agility. Not just anyone can do it.
In content management there is software and there is everything that happens during its configuration and implementation and integration that combine to create a competitive advantage, again equal parts expertise and creativity and agility – IOS’ special magic. It takes a special group to pull all of that off.
The dilemma is businesses think their issues can be solved with just software – the jump. They can’t. What goes up always come back down. The best software poorly implemented gets them nowhere – except back where they started.