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It’s Really All About Trust A new book, Presence, by social psychologist, Amy Cuddy, presents some interesting ideas on social dynamics. You might recognize the name. She has one of the most watched TED Talks ever. One idea she discusses is that people/businesses evaluate relationships on two fronts: trust and competence. Selfishly, we think people will like us, respect us, if we are the best or the smartest. That probably can’t hurt, but her research shows it’s more important for people first to be able to decide that they can trust you.
We totally agree. Content management like we do it at IOS is all about trust. We trust our people, our processes and our ideas. Our customers do too.